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Shivam Grover is an Indian singer, songwriter, music director, and digital creator. He has appeared as a mainstream music performer. Shivam Grover was born in Saharanpur, Uttar Pradesh, on July 2, 1996. Shivam has a lot of enthusiasm in him, and he has significantly invested his time in music. Shivam enrolled in Motilal Nehru College in Delhi after finishing his school. Despite initial rejections in the college, he did not give up on his dreams. Shivam joined a private music institution and learned music seriously and productively.
The young music creator started posting his works on his YouTube channel in 2015-2018. First interesting song was Kala Surma. Shivam’s creative works have more than a million subscribers on his YouTube channel. In 2021, Shivam released an album called Level Up. The music director has created numerous popular Hindi, Haryanvi, and Punjabi songs like Tauba Tauba, Yaarihood, Two Moon, among others. Shivam continues to captivate his fans with his melodious and exciting music.
Currently, his music channel has more than 1.4 million YouTube subscribers. Shivam has grown to be a significant online personality by uploading entertaining and interesting content to his YouTube channel. Shivam has a large following on other social media platforms as well. Shivam frequently uploads his music video content to his social media accounts, where he interacts with his fans personally. Shivam has a wife named Tanya Rathi Grover, and the two seem to have a close relationship. Further, Shivam is passionate about acting, traveling, and sports such as cricket. Additionally, he looks up to music icons such as Arijit Singh, Diljit Dosanjh, Sonu Nigam, and movie stars such as Akshay Kumar. Overall, Shivam Grover has become a famous music director, singer, and online personality full of enthusiasm in the Indian show business industry.
Early Life and Education
Shivam Grover keeps his personal and professional life private, including the specifics of his childhood upbringing and the list of schools or college that he attended. Shivam makes a clear distinction between his personal life and his professional brand as an internet personality.
- Full Name: Shivam Grover
- Nick Name(s): Shivam
Profession(s):
- Singer
- Songwriter
- Music Director
- Digital Creator
- Date of Birth: July 2, 1996
- Eye Colour: Dark Brown
- Hair Colour: Black
- Home Town: Delhi / Punjab region, India
- Religion: Hinduism (Born into a Punjabi Hindu family)
- Food Habit: Non-vegetarian / Vegetarian (Not explicitly stated, though he curates varied recipes on Tanshi Cooks)
- Relationship: Married
- Marital Status: Married (Married to lifestyle influencer Tanya Rathi in 2022)
- Language Known: Punjabi, Hindi, English
- Email ID: shivamgrover452@gmail.com
- Favourite Colour: Blue / Black
- Favourite Beverage: Tea / Coffee
Nevertheless, based on the information about his career trajectory, one could assume a number of hypotheses about his upbringing. Firstly, it is possible to suggest that Shivam was born and raised in India.
- Hometown & Early Passion: Being born on July 2, 1996, he became a fan of independent music production and learnt to train his voice on his own since his teenage years.
- Self-Taught Artistry: Although it is unclear what degree he holds, as an adult, Shivam appeared to spend his formative years developing his skills as a vocalist, songwriter, and record producer before embarking on his music career. According to The Times of India , he jokes that he was “never good at memorising lyrics” and always relied on teleprompters when it came to actual singing.
- Digital Pivot: Later, he expanded his creative skillset into the domain of video scriptwriting, launching a number of digital channels devoted to comedy sketches and lifestyle vlogs with his wife, Tanya Rathi.
Personal Life
Shivam Grover’s personal life mostly revolves around his professional activities, as his marriage to fellow social media personality Tanya Rathi gained him significant popularity among the online community. The couple often shares details of their relationship and home life on their joint social media accounts, which house the highest number of followers.
Marriage & Partnership
- The Wedding: Shivam and Tanya got married in 2022 in a large traditional event. However, on her vlogs, Tanya often mentions that her marriage was the best possible decision in her life.
- Dynamic Personalities: One of the most common themes in the couple’s relationship vlogs and sketches, which total over 52 million views, is showcasing their contrasting personalities by jokingly referring to themselves as extrovert (Tanya) and introvert (Shivam).
Background & Beliefs
- Cultural Roots: Shivam grew up in a traditional Punjabi Hindu family. Many of the cultural traditions and language characteristics peculiar to his childhood neighbourhood resurface in his family comedy sketches.
- Current Residence: Shivam spends the majority of his time in Delhi and Chandigarh, where he manages his networks of editors and social media managers. He also often travels around Rajasthan, his wife’s home state, as well as more luxurious places such as Dubai.
Hobbies & Shared Interests
In addition to actively recording and editing music, Shivam enjoys traveling and dining. The couple likes to post about their dating experiences, excursions, and anniversaries on social media. Shivam often spends his free time (outside of music recording and mixing) exploring new places and testing out recipes for his and his wife’s channel, Tanshi Cooks, devoted to food tasting. Despite having seven different channels, Shivam claims he is most passionate about his home channel, where he can record and edit music in his free time.
Career
Shivam Grover is a successful multi-layered personality who has gained immense popularity both as an independent mainstream music artist and a multi-channel digital content media mogul in the Indian creator economy. His work spans across both music charts and a vast multi-channel digital network:
The Musical Career
Grover catapulted to fame by entering the independent music space as a versatile singer, songwriter, and music director:
- The Breakthrough Hit: Grover’s breakthrough hit single, “Tauba Tauba,” gained massive airplay and streaming numbers, propelling him to initial cross-border fame in North India.
- Discography & Album Releases: Known for his eclectic mix of contemporary pop melodies and high-octane regional Punjabi/Haryanvi beats, Grover released his studio Punjabi music album LEVEL UP under the popular label White Hill Music. Other fan favorites include the songs “Yaarihood,” “Feel,” and “Two Moon.”
- Audience Appeal: He has amassed over 100 million collective views across streaming platforms. Ironically, he confessed to the Times of India in an interview that despite writing his own music, he finds it hard to memorise lyrics during live performances and relies on screen monitors to follow along.
Digital “Tanshi” Media Empire
Having leveraged his early fame as a musician, Shivam has turned to full-time digital video production, amassing a substantial cross-platform network with his wife, lifestyle creator Tanya Rathi:
- The Seven Channels: Shivam serves as the primary creator and structural head of a network of seven separate YouTube sub-properties. The channels carve out his content across various genres, including family-oriented comedy sketches, music, lifestyle, and travel diaries.
- Tanshi Vlogs: After tying the knot with Tanya Rathi in 2022, the couple launched Tanshi Vlogs, a channel that has since ballooned into a significant digital property, raking in millions of views on daily routine videos, high-production couple challenges, and travel content (including their anniversary specials in Dubai).
- Commercial Brand Collaborations: His vast digital footprint, including over 1.4 million YouTube subscribers and a robust Instagram following at @shivamgroverofficial, has made him a bankable brand ambassador. He frequently conceptualises and stars in tailored content campaigns for Eno India and Himalaya Wellness, among other big Indian brands.